Gorkana Insight & Analysis Team
The Economist hires Lansons for UK PR
Lansons has won a pitch to become the retained UK PR agency for The Economist, the global business and current affairs magazine.
Louise Ahuja, director at Lansons, will lead the account.
Ahuja said: “I feel excited to be working with such an iconic brand in British life. The Economist editorial team is a leading force in journalism as well as driving innovation in how news is consumed.”
Charles Barber, vice president, PR and thought leadership, at The Economist, said: “Following a robust tender process, which included our editorial colleagues, we have appointed Lansons with immediate effect to work with us. The Economist’s innovation is already widely recognised with new apps like Espresso and Lansons will help us as we continue to push for change and drive innovation.”
Previously, Speed Communications managed the PR for The Economist for ten years.
Currently, The Economist has a total UK weekly circulation of 227,914 which comprises 156,961 print and 70,953 digital copies.
The Economist Group also owns TVC, the PR and digital marketing agency.