Gorkana Insight & Analysis Team
PR professionals should ensure measurement is planned and built into their PR programmes before they launch and not wait until campaigns have ended, urges AMEC in its updated document The PR Professional's Definitive Guide to Measurement, produced in conjunction with the ICCO (International Communications Consultancy Organisation) and the PRCA (Public Relations Consultants Association).
last year in People News
W will create a campaign designed to promote diversity in the creative industries and generate a buzz around the 20th annual MOBO Awards event, which will be held in Leeds on 4 November.
last year in Pitch Wins
The popularity of five-legged hamsters, the fortunes of Southampton FC, and the challenge of adapting to a digital world of User Generated Content were just some of the topics covered by Ian Murray, editor-in-chief of the Southern Daily Echo in an exclusive Gorkana briefing in Southampton this week (Wednesday).
2 years ago in People News
Celebrity fashion stylist, presenter and DJ Alexis Knox talks to Gorkana about her role as creative director at music and fashion magazine Notion, which covers everything from emerging designers to high end couture and she tells us why exclusivity is vital in a PR pitch.
2 years ago in Gorkana Meets...