Community News

PR professionals are urged to plan measurement at the start of their campaigns as AMEC releases new Guide to Measurement at ICCO conference

PR professionals should ensure measurement is planned and built into their PR programmes before they launch and not wait until campaigns have ended, urges AMEC in its updated document The PR Professional's Definitive Guide to Measurement, produced in conjunction with the ICCO (International Communications Consultancy Organisation) and the PRCA (Public Relations Consultants Association).

last year in People News

W to raise profile of the MOBO Movement ahead of awards' 20th anniversary

W will create a campaign designed to promote diversity in the creative industries and generate a buzz around the 20th annual MOBO Awards event, which will be held in Leeds on 4 November.

last year in Pitch Wins

Gorkana meets...Southern Daily Echo

The popularity of five-legged hamsters, the fortunes of Southampton FC, and the challenge of adapting to a digital world of User Generated Content were just some of the topics covered by Ian Murray, editor-in-chief of the Southern Daily Echo in an exclusive Gorkana briefing in Southampton this week (Wednesday).

2 years ago in People News

Gorkana meets...Notion

Celebrity fashion stylist, presenter and DJ Alexis Knox talks to Gorkana about her role as creative director at music and fashion magazine Notion, which covers everything from emerging designers to high end couture and she tells us why exclusivity is vital in a PR pitch.

2 years ago in Gorkana Meets...

DALI UK hires RAI

Loudspeaker manufacturer DALI UK has called in RAI Public Relations to handle its UK PR.

2 years ago in Pitch Wins

Gramovox chooses Dynamo

Chicago-based audio company Gramovox has brought Dynamo PR on board to handle the launch of its Floating Record vertical turntable and Kickstarter campaign.

2 years ago in Pitch Wins

Gorkana meets...WOW247

Nick Mitchell, head of content for online ents and listings platform WOW247, on a recent revamp, expansion plans and fostering good relationships with PRs.

2 years ago in Little Black Book

BCME chooses Quite Great

The British Centre for Music & Enterprise (BCME) has called in Quite Great Communications to handle its PR.

2 years ago in Pitch Wins

Gorkana meets...Sinfini

Freya Hellier, head of content at classical music site Sinfini, on access to artists, why she wants more news from PRs and having freedom to set the agenda.

2 years ago in Gorkana Meets...

Mixmag chooses W

Mixmag, the world’s biggest dance music media brand, has appointed W as a strategic partner to build the profile of its online media network.

2 years ago in Pitch Wins

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