Gorkana Insight & Analysis Team
British Gas appoints Weber Shandwick as its retained B2B and consumer agency
British Gas, the Centrica-owned energy and services company, has brought in Weber Shandwick as its retained B2B and consumer adviser, following a competitive pitch.
Weber Shandwick will focus on developing campaigns in two key areas for British Gas. It will be involved in the nationwide Government-mandated smart meter roll-out, which the Government has targeted for completion by 2020, and through BG's Connected Home brand Hive, it will want to exploit interest and opportunity in the ‘internet of things’.
Stuart Lambert, strategy and creative director in the consumer team at Weber Shandwick London, leads the brief. Hollie Adamson will be the client experience lead with overall operational responsibility for all campaigns.
George Eykyn, director of communications at British Gas, said: "We’re pleased to confirm that we’ve appointed Weber Shandwick as our retained PR agency, following a highly competitive tender process. We look forward to working with the agency through an exciting period ahead for British Gas and our parent group, Centrica."
Rachel Friend, Weber London MD, aded: "It’s rare that a UK brief this exciting, touching so many people and in an industry as nuanced and significant as the energy sector comes along.
"To say we are honoured and thrilled to have been chosen would be an understatement. British Gas has a unique, incredible history and is a truly iconic British brand. We can’t wait to get started and help the brand on the exciting next stage of its journey."