Gorkana Insight & Analysis Team
AP hires W
W has been appointed by the Associated Press to handle the launch of two AP and British Movietone YouTube channels, which features more than 1 million minutes of digitised film footage.
The new offer will showcase moments, people and events from around the world, with AP claiming it will be the largest upload of historical news content on the video-sharing platform to date.
PR activity has already kicked off with the launch of the two YouTube channels, with coverage delivered across broadcast, national, international and regional press.
Alwyn Lindsey, director of international archive at AP, said: “The AP archive footage, combined with the British Movietone collection, creates an incredible visual journey of the people and events that have shaped history. We were impressed with W’s creative approach to this ambitious project.”
Becky Charles, head of media at W, said: “AP and British Movietone’s YouTube channels are an archival treasure. Its mix of exclusive, iconic, rare and bizarre video content brings history to life, and we are incredibly excited to be on board to help AP and Movietone open up an extremely valuable and unrivalled archive collection for all generations to enjoy and learn from.”
Acting as a view-on-demand visual encyclopedia, the two YouTube channels include more than 550,000 video stories dating from 1895 to the present day. Viewers will be able to find anything from videos from the San Francisco earthquake in 1906, footage of the bombing of Pearl Harbor in 1941, Marilyn Monroe captured on film in London in the 1950s to Twiggy modeling in the 1960s.
Content on the channels also include videos from different regions across the UK, fashion through the ages, sporting achievements, entertainment, extreme weather, technological innovations, the evolution of eating and drinking habits, political milestones and historical moments.
The channels will be continually refreshed with up-to-date contemporary footage.