Gorkana Insight & Analysis Team
Mischief creates new editorial role
Mischief PR has appointed Metro.co.uk's Daniella Graham to the newly created role of news and conversation editor.
The appointment is part of a strategy to strengthen the agency's newsroom mentality.
Daniella will chair daily editorial meetings and oversee the replacement of press releases with news copy better suited to the different needs of print, online, social and broadcast media.
She will also advise on media strategy, media relationships and SEO.
Daniella, who worked for Metro.co.uk for four and a half years, including roles as night site editor and acting news editor, said: "I’m excited to be joining such a dynamic, forward-thinking agency with a genuine desire to shake things up."
Mischief CEO Frankie Cory said: "Mischief is an agency built on earning attention. News has always been at the heart of that and Daniella's appointment ensures we continue to deliver great stories in the best way."