Community News

Let’s suck it up: measurement shouldn’t be the short straw

Steve Earl, MD, Europe at Zeno Group, asks why PR measurement can still be something of an afterthought when preparing to pitch to potential clients and offers tips on how creative "bowl-me-over" ideas can run alongside strong measurable campaign results.

4 years ago in General Features

Pitch your way to better coverage

Gorkana rounds up key learnings from our journalist interviews and briefings over the last six months to help you get the coverage of your dreams.

5 years ago in General Features

Has paid found its place in PR?

Has paid found its place in PR was the focus of discussion at a recent Gorkana event with News UK commercial content director Tiffanie Darke; The Times deputy editor Emma Tucker; and Borkowski.do founder Mark Borkowski.

5 years ago in General Features

PR and the modern age

We catch up with The Outside Organisation's Alan Edwards, ahead of next week's launch of his V&A event, on 40 years in PR, being a hoarder and his biggest inspiration.

5 years ago in General Features

Innovation still matters

David Vindel, MD, European Technology at Ketchum, on how brands can tell their innovation story.

5 years ago in General Features

10 pitching tips for Christmas

Pitch your way to more and better coverage in 2015 with these tips from Gorkana briefings and interviews over the last six months.

5 years ago in General Features

Porta buys Publicasity

Porta Communications has acquired Publicasity for £2.8 million.

5 years ago in General Features

Is ephemeral social content 2015's game changer?

Jon Priestley, head of Wolfstar London, on why ephemerality is going to radically change the way social content is created and administered.

5 years ago in General Features

A day in the life of a book PR

Helen McCusker, founder of Booked PR, on why fiction is the hardest PR sell, giving first time authors a reality check and how social media has opened promotional doors.

5 years ago in General Features

The charity comms challenge

Deborah Alsina, chief executive of Bowel Cancer UK, on the challenge of promoting bowels, charities hitting the front pages and what makes the Suzy Ferguson Spirit Award so special.

5 years ago in General Features

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