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Case Study: EE’s 4GEE Action Cam Launch Stunt

To launch EE's world first 4G-enabled camera 4GEE, M&C Saatchi PR was briefed to come up with an unforgettable moment to secure national front page coverage. To demonstrate the power of the 4GEE, the agency set in motion a stunt from UK urban adventurer James Kingston to become the first person in the world to stand on the top of Wembley Stadium’s famous arch.

4 years ago in Case Studies

Case Study: Honda's Real Fuel Challenge

Find out how what happened when Honda Motor Europe teamed up with Guinness World Records' commercial division to try to break a world record for lowest fuel consumption ahead of last month's International Motor Show in Frankfurt.

4 years ago in Case Studies

Case Study: Think Over Before You Make Over

With thousands of people undergoing cosmetic surgery in the UK each year, the British Association of Plastic, Reconstructive and Aesthetic Surgeons (BAPRAS) and Forster Communications launched a patient safety campaign, Think Over Before You Make Over, to ensure patients were fully informed of the risks involved...

4 years ago in Case Studies

Case Study: Star Wars Post-it Note Murals

When Viking wanted to enhance its SEO value, the office stationery retailer, with the help of PR and SEO specialist Search Laboratory, decided to hijack the upcoming release of Star Wars The Force Awakens with the creation of giant Post-it note murals of iconic *Star Wars* characters. Using more than 3,500 Post-it notes in just five hours, the campaign unleashed a flurry of shareable content, with Mashable picking up the story and making it one of the most shared online pieces in the first 24 hours.

4 years ago in Case Studies

Case Study: The Original Club at Goodwood Revival

With a brief to launch Glenfiddich The Original in a memorable way, Captive Minds created "The Original Club" at this year's Goodwood Revival to take people back to the 60s when Sandy Grant Gordon, great grandson of Glenfiddich founder William Grant, introduced the Original Straight Malt to America with a "Case of Dreams".

4 years ago in Case Studies

Case Study: Playmobil: 40 Years Young

When toy brand Playmobil reached its 40th birthday last year, onechocolate communications wanted to re-enforce its position as a dominant player in the toy market. The eye-catching activities supporting this saw some 40 giant Playmobil characters battling it out around Camden Lock, a Playmobil suite at London's Waldorf Hilton Hotel and a widely acclaimed UK-wide pop-up tour.

4 years ago in Case Studies

PR Case Study: Death by Chocolate

A giant edible chocolate billboard, a Twitter hijack and a targeted press push were all part of Gough Bailey Wright's Death by Chocolate campaign to put The York Dungeon on the map during the Easter celebrations this year, resulting in an 11% boost in revenues.

4 years ago in Case Studies

Case Study: School of Fish

To highlight the importance of making fish part of a regular diet The Saucy Fish Co.'s comms agency, Amaze, recruited a group of six-year-olds to show that cooking fish really is "child's play".

4 years ago in Case Studies

Case Study: Every dog emoji has its day

To mark National Dog Day last week, Surname & Surname launched the world's first dog emoji keyboard for Dogs Trust to highlight the plight of rescue dogs leading to a plethora of celebrity and media support for the charity.

4 years ago in Case Studies

Case Study: Launching beauty on a budget for Poundland

To launch Poundland's new £1 cosmetics range, BOTTLE took the brave decision to run a launch event with the high-street discount store's involvement hidden. When Poundland was finally revealed as the company behind Make Up Gallery, the brand was acclaimed nationally and saw a "phenomenal" uplift in sales.

4 years ago in Case Studies

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