Gorkana Insight & Analysis Team
PR Lions shortlist announced
Golden Goose PR, Edelman, Speed Communications and Little Bird PR are the four UK agencies making the shortlist for this year’s PR Lion awards at the Cannes Lions International Festival of Creativity.
Golden Goose is in the running for its work with Vodafone on the 30th anniversary of the UK’s first mobile call.
The agency picked up a Gold PR Lion in 2013 for its ‘Putting Sea Containers on the Map' campaign for Sea Containers House, on London's South Bank. A 100m x 70m photograph of the royal family was unfurled over the building during celebrations for the Thames Diamond Jubilee Pageant.
Two campaigns from Edelman London have made it onto the shortlist: ‘Runway Hair, You Can Wear’ for TRESemmé; and ‘Choose Beautiful’ for Dove (in partnership with Ogilvy & Mather).
Edelman London's 'The Candidate' campaign for Heineken (in partnership with Publicis Italy) picked up Gold in 2013. The campaign saw the team create a secretly filmed job interview to find talent that best fit the Heineken spirit.
That year, Edelman London also won two silver Lions for its 'Halo 4' campaign for Microsoft X-Box.
The London firm picked up a Bronze Lion last year for its campaign, in partnership with Buenos Aires-based ad agency DAVID, to launch Unilever’s sustainable living platform, Project Sunlight.
Speed Communications has also been shortlisted this year for its work with Lucozade Ribena Suntory on the ‘Lucozade Sport Conditions Zone’ campaign.
Bournemouth-based Little Bird PR is also in with a chance to bag a PR Lion for its ‘3 Pregnant Dads’ campaign for personalised book brand The Book of Everything.
The winning entries are judged by an international jury which includes Burson-Marsteller UK CEO Amanda Pierce, and Ogilvy PR global CEO Stuart Smith.
From this year's shortlist of 200, German agencies are up for 20 awards, French agencies are shortlisted for 17, Spanish for 11 and Swedish for seven.
The winners will be announced at a ceremony tomorrow evening.