Gorkana Insight & Analysis Team
Gorkana wins five AMEC golds
Gorkana Group scooped 12 gongs, including five golds, at last night’s AMEC Awards.
The media intelligence company picked up gold in the best measurement of a not-for-profit campaign for its work with Nesta.
Its work with Samsung won it the gold Innovation award for best new methodologies, while Gorkana for Samsung won the most innovative use of measurement in a digital campaign.
Gorkana and Ketchum for UNICEF won for best multi-market reporting and Gorkana for Stroke Association picked up the integrated communication measurement/research gold award.
Gorkana Group’s Michael Addis was also named AMEC College Student of the Year, while Erica Harris was shortlisted for Young Professional of the Year.
Ketchum's David Rockland won The Don Bartholomew Award for excellence in public relations.
Ketchum Global Research and Analytics picked up the Grand Prix for the most effective measurement agency campaign for its work with a leading food company.
The Grand Prix for the most effective PR consultancy or in-house comms team went to the Department of Health, Department for International Development, Cabinet Office, NHS England and Public Health England.
Pegasus PR walked away with five awards, including gold for most effective consumer PR campaign for its work with Bayer Animal Health.
Red's work for NHS Blood and Transplant saw it pick up gold for the best campaign in the not for profit sector, while 3 Monkeys won the top gong for best use of a measurement framework – social or traditional PR for McVitie's.
The full list of winners can be found here.