Gorkana Insight & Analysis Team
Web chat with Yours
As fortnightly women’s magazine Yours celebrates its 40th anniversary this year, deputy editor Claire Williams is joining Gorkana for a live web chat today at 2:30pm.
The lifestyle magazine, which has a readership of nearly 400,000, targets women aged 55+ and covers health, relevant news and fashion and beauty.
Women aged 55+ make up 34% of the UK population and hold 80% of the wealth. They also account for 40% of all consumer spending across the country. Highly interactive, readers of Yours send in more than 1500 letters and emails every fortnight.
Three years ago, Yours’ owner, Bauer, held a Dragons’ Den-style initiative where Claire pitched an idea for a contemporary craft mag. From this, she was asked to launch a brand new title, which eventually became LandScape magazine.
After successfully launching the magazine and helping it achieve Bauer's fastest growing subscription base, she was tempted back to Yours magazine where she had previously spent four years as news writer.
Since returning to Yours, she has relaunched its website and taken over the magazine's cookery and craft pages. Yours.co.uk now contains shoppable product reviews and is built around health, lifestyle, money, shopping, travel, leisure and relationships.
PRs will have the chance to find out from Claire how the magazine works, what opportunities the relaunched website offers and what content works best for the team.
The web chat will run on this web page for an hour from 2.30pm today, using the Disqus comment box below.
Post your questions in advance (for the best experience, view via Chrome or Firefox) or join in on the page below at 2.30pm when Claire will be answering questions live.