Gorkana Insight & Analysis Team
Stagecoach chooses Influential
Influential has been brought on board to deliver PR and communications support to UK bus operator Stagecoach, for its operations across Merseyside and South Lancashire.
Influential has been briefed to deliver regional and trade PR for the business, engaging local communities and raising awareness of its activities locally, and within the transport trade sector media.
Stagecoach Merseyside and South Lancashire MD Elisabeth Tasker said: “We’re a growing business and a key part of our future strategy is ensuring we have the structure in place to allow us to clearly and effectively communicate with and engage existing and potential passengers.
"Influential’s appointment will help us to continue to raise awareness of our brand across the region and ensure that we’re reaching our key stakeholders.”
Influential MD Sara Wilde-McKeown said: “Stagecoach is experiencing sustained growth and it’s great to be getting involved with the business at such an exciting time.
“Stagecoach is not only a fantastic brand, it’s also a business which is keenly aware of its ethical responsibilities as a public transport provider, and we’re thoroughly enjoying working with the team to deepen brand awareness and engagement across the region and beyond.”
Stagecoach Bus is one of the UK’s major employers, supporting around 24,000 jobs across the UK and 1,200+ jobs in Merseyside and South Lancashire.