Gorkana Insight & Analysis Team
Food sharing app OLIO hires Marlin PR to grow brand awareness in the UK
OLIO, an app that allows neighbours and local shops to share surplus food and avoid waste, has brought in Marlin PR for a six month project covering consumer and corporate PR needs, following a competitive pitch.
Marlin's remit includes corporate and technology profiling, user evidence, features pitching, news hijacking and event support.
Ben Philipson, company director at Marlin PR, said: "We’re are delighted to be working with OLIO – another innovative technology company that is looking to help solve the serious social and environmental issue of food waste. We know that UK households bin over £12.5bn of edible food every year and we love the fact that OLIO challenges people to have an honest conversation with themselves about the excess food in their cupboards, imploring them to join the food revolution!"
OLIO's free app currently operates within the M25, but is targeting growth across the rest of the UK. Tessa Cook, OLIO's co-founder, said: "It’s essential that we have a PR partner who ‘gets’ the problem we’re trying to solve, and who brings bold ideas coupled with robust strategic thinking.
"We have an enormous challenge ahead as we attempt to change consumer behaviour, but I’m confident that we’ve selected the right agency for the job, and am looking forward to having Marlin on board."
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