Gorkana Insight & Analysis Team
Collinson Group selects Citigate Dewe Rogerson to support growth in B2B insurance and corporate assistance markets
Collinson Group, which operates brands in the loyalty, lifestyle benefits, insurance and assistance spaces, has hired Citigate following a competitive pitch process.
Citigate will work on a "comprehensive brief" for the group's Collinson and Intana brands which operate in the B2B insurance and corporate assistance segments, where it provides support for businesses in "challenging situations" abroad.
In addition to traditional media engagement activity, Citigate Dewe Rogerson will use its in-house research capabilities to build market insights and content to support the group's growth ambitions.
Graham Hollebon, head of marketing & product for insurance & assistance at Collinson Group, said: "Collinson Group is in a strong growth phase, boosted by a number of recent acquisitions.
"In a competitive market, we see PR will play a significant part in driving client awareness and business growth. The team at Citigate Dewe Rogerson delivered a highly creative, broad proposal of activity and we’re delighted to be working with them."
Jonathan Flint, Citigate MD (pictured), added: "Collinson Group has become a major player in its chosen markets, delivering a high quality service and product suite to its business and consumer client base. It has identified strong opportunities in the B2B insurance and corporate assistance spaces and Citigate will play a major part in helping the firm capitalise on this momentum."
Collinson Group services some 800 clients in 170 countries across its brands, which include Intana, Columbus Direct, Priority Pass, Collinson Latitude and ICLP.