Gorkana Insight & Analysis Team
Cheapflights hires White Tiger for UK PR
Travel search brand Cheapflights has brought in White Tiger PR to handle its UK consumer and trade PR, following a competitive pitch.
White Tiger has been briefed to raise the brand’s consumer, travel trade and travel technology media profile to support traffic growth and revenue targets.
Campaign objectives include encouraging consumers to revisit the flight search platform, encompassing both its website and an app, following a brand refresh during 2015.
The team also aims to position Cheapflights as experts on travel behaviour and trends, travellers’ rights and travel deals.
White Tiger PR founder and MD Cass Helstrip will lead the account. Activity starts on 1 February.
Phil Bloomfield, global head of comms and PR at Cheapflights, said: “We are investing for growth and comms has a key role to play. This appointment follows hot on the heels of our biggest ever above the line campaign spearheaded by the ‘flying stuntman’ TV ad, the appointment of a new MD, a brand refresh, and agency hires in Australia and South Africa. We’ve changed and we need travellers to be reminded why this brand should resonate with them. It’s White Tiger PR’s role to ensure we achieve the profile we deserve.”
Helstrip added: “Cheapflights is the pioneer of flight search, and, this year, celebrates 20 years of heritage in the sector. It’s a powerful brand with big plans. If it’s been a while since you visited, go now, the new site is travel heaven and the switch to meta data combined with the best deals puts Cheapflights in a unique position; offering the best deals and exciting inspiration to travellers.”