Gorkana Insight & Analysis Team
Corporate Reputation Consulting rebrands to Field Consulting as it expands scope
The rebranded consultancy, which former Edelman PA director Chris Rumfitt set up last year, has dropped the Corporate Reputation Consulting (CRC) name as it moves beyond the 'fundamental' of corporate reputation to offer expertise in other comms areas.
Field Consulting now has a new site and social media channels and will continue to advise clients on corporate reputation, alongside specialisms in public affairs, media relations and property and planning comms.
The consultancy carried out the rebrand after the name "became far too narrow a descriptor of what we do".
Rumfitt launched CRC in February 2014 with the belief that "the most important thing a company has is its reputation." Located in London's Southwark Street, the consultancy now has nine staff.