Gorkana Insight & Analysis Team
Cicero Group partners with BritainThinks to launch advisory service on EU Referendum
PR agency Cicero has partnered with strategic advisory firm BritainThinks to offer advice to businesses on research, polling and political analysis, ahead of the UK's referendum on its membership of the EU, which is expected towards the end of 2017.
Both Cicero and BritainThinks will provide insight and advice to companies ahead of the European referendum, ranging from qualitative research and monthly analyses to strategic counsel and political engagement. The service will also analyse the impact of a reformed EU and how either result will affect corporates and their customers.
Iain Anderson (pictured), exec chairman, Cicero Group, said: “The European Referendum will play a once in a generation role in shaping the political and regulatory environment. With opinion polls tightening, businesses on both sides of the pond cannot underestimate the importance of engaging in this debate and in preparing for a life in a reformed EU – whatever the result may be.”
Deborah Mattinson, Founding director at BritainThinks, added: “Every business in the country will be affected in a unique way by the result of David Cameron’s renegotiation and the European Referendum. I am delighted that BritainThinks and Cicero Group are offering this innovative service to ensure corporates stay one step ahead during the referendum campaign.”
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