Social Media and Health 2.0 Panel Event: How can Healthcare PRs develop and engage Online communities in a regulated environment?
This event occurred on Tuesday 28 September 2010.
At a Gorkana breakfast briefing this week, Edelman's Justin Woodington, Porter Novelli's Danny Devriendt, Janssen's Alex Butler, the Prescription Medicines Code of Practice Authority's Jane Landles, and Metrica's Richard Bagnall discussed how healthcare PRs can adapt to take advantage of social media.
Gorkana held a panel session to find out how social media and the development of online healthcare communities are revolutionizing Healthcare PR. We heard from high profile social media strategists and healthcare experts who shared their secrets to success and showed case study examples of their work.
Full video footage and a write-up of the event are available here.
Senior Account Manager, Edelman Digital
Global Social Media Director and Director of Brussels office, Porter Novell
Digital Strategy and Social Media Manager, Janssen-Cilag
Deputy Secretary, Prescription Medicines Code of Practice Authorit
Managing Director, Metrica
The Royal Institute of British architects
66 Portland Place
London W1B 1AD