Social Media and Health 2.0 Panel Event: How can Healthcare PRs develop and engage Online communities in a regulated environment?

Event coverage

This event occurred on Tuesday 28 September 2010.

Social Media and Health 2.0

At a Gorkana breakfast briefing this week, Edelman's Justin Woodington, Porter Novelli's Danny Devriendt, Janssen's Alex Butler, the Prescription Medicines Code of Practice Authority's Jane Landles, and Metrica's Richard Bagnall discussed how healthcare PRs can adapt to take advantage of social media.

Social Media and Health 2.0 Panel Event: How can Healthcare PRs develop and engage Online communities in a regulated environment?

Gorkana held a panel session to find out how social media and the development of online healthcare communities are revolutionizing Healthcare PR. We heard from high profile social media strategists and healthcare experts who shared their secrets to success and showed case study examples of their work.

Full video footage and a write-up of the event are available here.

Speakers

Justin Woodington

Justin Woodington

Senior Account Manager, Edelman Digital

Danny Devriendt

Danny Devriendt

Global Social Media Director and Director of Brussels office, Porter Novell

Alex Butler

Alex Butler

Digital Strategy and Social Media Manager, Janssen-Cilag

Jane Landles

Jane Landles

Deputy Secretary, Prescription Medicines Code of Practice Authorit

Richard Bagnall

Richard Bagnall

Managing Director, Metrica

Social Media and Health 2.0 Panel Event: How can Healthcare PRs develop and engage Online communities in a regulated environment?

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