Web chat with Prima
This event occurred on Wednesday 26 November 2014.
Following the launch of Prima.co.uk last month, Kate Matharu, lifestyle digital editor across Prima, Country Living and House Beautiful, joined Gorkana for a live web chat on Wednesday 26 November at 2:30pm.
Launched in 1986, the Hearst-owned magazine is the fourth biggest women's glossy, offering a mix of fashion and beauty inspiration, smart advice, quick and easy recipes as well as crafting and entertainment ideas.
The new website features high street fashion advice, beauty tips, craft ideas, simple recipes and the latest wellbeing trends. New features on the site include a Prima travel shop for discounted holidays and a Prima craft shop with our pick of the best craft buys. There is also a bi-weekly newsletter in the pipeline, set to launch before Christmas.
PRs had the opportunity to find out from Kate how Prima’s new website works, the type of content she’s keen to feature and what opportunities there are for PRs.
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