The Evolution of Digital PR in Retail
This event occurred on Wednesday 15 October 2014.
The high street has been hit hard by the digital age. Communicators have subsequently had to diversify their tactics to adapt to these developments.
This hour long webinar looked into understanding the impact of your PR strategy in the current retail landscape.
Alongside expert insight and case studies covered:
- How to use social media monitoring to inform your content marketing and messaging
- Tracking influencers and understanding how they relate to each other
- Monitoring beyond the brand – how to identify trends in retail
- Challenges and opportunities for PR in social media