Big Data and what it means for PRs
This event occurred on Thursday 31 July 2014.
Big Data has exploded over the past few years, or at least the now-infamous term has. It is part of the daily conversation in marketing departments, yet PRs, too, can use the power of data to generate results for their organsation/clients.
Our panel of industry experts analysed how Big Data is changing PRs and the innovative brands leading the way in Big Data development. We will also discuss:
Why PRs should join the Big Data conversation
Identifying and understanding the five ‘Vs’ of Big Data
Big Data’s uses and where to get started
Which sectors are most suited to using Big Data
If an obsession with Big Data stifles creativity
You can join the conversation and post your questions using #GorkanaBigData.
Click here for a recording of the session and share key insights from our experts to ensure that you’re ahead of the competition.
Jeni Chapman, Gorkana Group
Managing Director, US
Allyson Hugley, Weber Shandwick
Executive Vice President, Measurement, Analytics & Insights
Aron Galonsky, Interbrand
Analytics and Research Senior Director
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